Day 8 - The most important part about releasing your music, is THE MUSIC. If the music isn't ready, there is no need for a PR campaign or a marketing strategy. No matter what the niche is targeted during the campaign, if you do not have the music ready and available to be shared with media (bloggers, podcasters, radio station DJs, etc.) you are wasting everyone's time and money. Have at least an EP (containing at least 4 songs) that is planned for release around 1 to 1.5 months into the PR campaign. Bloggers don't like to mention an upcoming release if there is any more than one month of lead-time between the feature and the release. As long as the music is available a unique story can be told, a digital PR campaign can be done effectively. Your songs MUST be professionally recorded. Live tracks are find, if you are promoting a live release, but the mixes need to be of professional quality.
As an artist, your brand begins with your music. It's the foundation.
#ADD to your brand!
Join the social conversation by using hash tags #ADD and #JCouturePR
- Joy A. Young, CEO of J.Couture Productions, L.L.C.
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