Day 15 - As an artist, social media is important because it gives you a gauge of your core following. Take 10% of what your total following is and that will generally give you an idea of the amount of click throughs to your website, iTunes page, merchandise website, etc. The idea is, a "click through" from your social media platforms leads to SALES. Instead of posting what you had for lunch, or the movie you've just watched, which is all good because your social media platforms are sincere, figure out a way to creatively garner support for a project you're releasing. Figure out a way to interact with people, using social media, that will make a difference in your mission to promote your music. Whatever you are tweeting and posting should lead to a follower's interest later down the line to support your music. A few ways to do this is to:
1. Release news updates and fan mailings to communicate to fans.
2. Offer free and exclusive mp3s for subscribers to your mailing list.
3. Hold contests for your fans and give aways and inspiring.
In between doing the three aforementioned things, participate and ENGAGE online to post meaningful interesting and insightful material so your social media platforms won't be all about promoting your music.
#ADD to your brand!
"Artist Development Dedication" 25 Day Brand Challenge
- Joy A. Young, CEO of J.Couture Productions, L.L.C.
No comments:
Post a Comment