Day 7 - When you are prepping for the release of new music, if you have a strong team, one of the first meetings you'll take is with a stylist or image consultant to determine what "look" you should go for. Your look is your first impression, most times, if someone has never heard your music. It's what we see first. Your image and style should also complement your sound. When your promo photos and videos conflict with your music, you may have a problem on your hands. These two tools should represent your artistic intent without simply illustrating the lyrics. At their worst, music videos can destroy songs that were already growing to love. Make sure your stylist, photographer and director understand the message and the vision behind your artistry.
Also, I'm big on artists looking like artists, which means, if you're an artist you should always stand out from the crowd. I should be able to look at you and say, "He/She's somebody!" Even if I don't know so. There should be something about your style that draws me to you as an artist, whether it's a signature statement piece, or a signature look.
This is the 25 Day Artist Development Dedication Brand Challenge...
#ADD to your brand!
Join the social conversation by using hash tags #ADDChallenge and #JCouturePR
- Joy A. Young, CEO of J.Couture Productions
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