Day 21 – The Total Package: Do I have it?

Day 21 - As an artist, I'm not referring to the the traditional "total package" phrase, I'm actually referring to the total packaging of your product. What does it look like? Do you have high quality photos, videos, and graphic design? What does your physical product look like? Did you take the cheap route or did you make an investment in your presentation? If you do not have an in-house graphic designer or team, learn to create or hire someone to create eye catching logos, cover art, album/single inserts, promotional artwork for promo tools, etc. Is your branding synonymous? Do your photos, graphics and color palette match across your social media platforms, press kit, electronic press kit, and promotional materials? If they don't then you need to redesign your collaterals. Everything should be synonymous to assist in creating brand recognition. 

There are four days left in the #ADD campaign! Let me know if you're learning something! Share your thoughts on social media using #ADD and @JCouturePR! Don't forget to follow me on Social Media! T + IG | @JCouturePR

The "Artist Development Dedication" 25 Day Brand Challenge is brought to you by Joy Young, CEO of J.Couture Productions, L.L.C.

Day 20 – No Budget: Why do I need professional promo photos?

Day 20 - All bloggers will want a photo to go along with their features that include your music. Many media makers have quality standard to uphold and poor photos of you and your brand could be a deal breaker. Instagram filtered photos are not considered professional, in case you did not know. The first impression is a lasting impression and you have one chance to make a first impression. Unique, creative and well-shot promo photos can be the icebreaker needed to get new media maker and shakers to check out your music. 

#ADD to your brand! - #JCouturePR

The "Artist Development Dedication" 25 Day Brand Challenge is brought to you by Joy Young, CEO of J.Couture Productions, L.L.C.

Follow me on Twitter: @JCouturePR

Day 19 - No Budget: Why Do I Need A Professionally Written Bio?

Day 19 - A professional bio that weaves a compelling story about who you are and what makes you unique is the #1 asset that you need for an effective PR campaign (after the music of course). Bloggers write their own content, but it is often where a blogger will re-purpose the bio in order to create enough content for their blog on a consistent basis. You have the opportunity to control the message if your bio is well written, telling their readers the important points about you that may stick out to fans as unique and intriguing. A professional bio can cost a few hundred dollars, but it will only mean the difference between success and failure of a PR campaign. It is a critical asset you'll be able to use long after the campaign has ended.

#ADD to your brand! - Artist Development Dedication 25 Day Brand Challenge

#JCouturePR

Brought to you by Joy Young, the CEO of J.Couture Productions, L.L.C.

Day 18 – What are the essentials needed for a digital PR music release campaign?

Day 18 - During our last post (Day 17) we discussed WHY it is important to invest in hiring a publicist to strategize a digital publicity campaign for your music release. If you need to refresh yourself before moving forward, please revisit my last post. Today, we're discussing what are the essentials needed for a PR digital campaign. Before launching your campaign, need the following:

1. Music ready to release. - If the music isn't ready, there is no need for a PR campaign.

2. A professional and compelling biography. - A professional bio that weaves a compelling story about who you are and what makes you unique is a #1 asset that you need for an effective PR campaign. (after the music of course)

3. Professional Promo Photos - All bloggers will want a photo to go along with their features that include your music.

4. A Niche to Conquer - Identifying a nich demographic to target is a critical component to any successful digital publicity campaign.

5. A Social Media Presence - Don't underestimate the importance of a social media presence to a digital publicity campaign.

In the next five posts, I will break down each topic in detail. Make sure you catch up on the previous 17 days before moving forward by reading my previous posts. If you're sharing the knowledge on social media, use the hashtags #ADD and #JCouturePR.  You can also follow me on social media, @JCouturePR.

This is the "Artist Development Dedication" 25 Day Brand Challenge brought to you by Joy A. Young, CEO of J.Couture Productions, L.L.C.

Day 17 - No Budget: Why Should I Invest In A Digital PR Campaign?

Day 17 - The digital public relations campaign will help get your message across by reaching new fans, increasing online influence, and creating new content that can be used to build strength of existing fan base through social media. If your budget is little to nothing, I would advise allocating some funds to put towards a PR digital campaign. Start a fundraiser, gather support, because this piece is as essential as the music. You are ready for this type of campaign when you have a finished project, a single selected, graphics and a video to support the release and a strategic marketing campaign. When you have everything we've previously talked about, you are ready to hire a publicist to develop your digital campaign. This will give you brand leverage. In Day 18, we will discuss the essentials needed for this.

#ADD to your brand! #JCouturePR

- Joy A. Young, CEO of J.Couture Productions, L.L.C.

Day 16 – Where can I get people to hear my music online?

Day 16 - I'm not going to spend too much time on this topic because I believe I've touched on it in previous posts. There are various sites you can post your music online for your fans to hear. The most popular ones are Soundcloud, the newly renovated Myspace, Reverbnation, Bandcamp, and YouTube. If you're overseas and looking for platforms to share your music with fans, some good ones are Club Knowledge, Losing Today, Toxic Pete, KlubKat, IODA, Record of the Day, DURP and More Music.

#ADD to your brand! #JCouturePR

"Artist Development Dedication" 25 Day Challenge!

- Joy A. Young, CEO of J.Couture Productions, L.L.C.