Day 23 - This question is debatable. Before the digital world became what it is today, releasing albums with three to four lead singles versus releasing just one single or multiple songs that aren't a complete body of work, was the thing to do. You would release one album every three to four years, promote that one project, tour non-stop for two years and then repeat. Since those days, consumption habits have changed and you must keep up with the times or get left behind, especially in the independent music world.
The more music you release, the greater your chances of building a loyal fan base that will help you sustain an independent career. Whether it's releasing a single a month, an EP per year or a live album every tour you're on, consistency and frequency is becoming key to building a buzz. The idea to put out so much music is debatable when you're speaking with artist veterans who were developed in yesteryear. It's also debatable to whether this content should be free releases or for sale. If your brand is not known, you can't expect to put out music for sale and then expect someone to buy it. It's also not realistic to put out multiple bodies of work, 5 or 6 times a year.
So the idea may be that singles are better than albums when you're discussing frequently releasing music to build your fan base, in today's times. These "singles" could be free buzz records that you give away to your fans to get them excited about your official album and single releases which will be for purchase. But at least you're giving them something to "get to know you" before they invest in your career by purchasing your music, and it's a way to build your fan base in preparations for your official releases.
Here's a great reference that discusses 10 reasons why you should distribute more
www.Vakseen.com
#ADD to your Brand!
"Artist Development Dedication" 25 Day Brand Challenge!
- Joy Young, CEO of J.Couture Productions, L.L.C.
