Day 18 - During our last post (Day 17) we discussed WHY it is important to invest in hiring a publicist to strategize a digital publicity campaign for your music release. If you need to refresh yourself before moving forward, please revisit my last post. Today, we're discussing what are the essentials needed for a PR digital campaign. Before launching your campaign, need the following:
1. Music ready to release. - If the music isn't ready, there is no need for a PR campaign.
2. A professional and compelling biography. - A professional bio that weaves a compelling story about who you are and what makes you unique is a #1 asset that you need for an effective PR campaign. (after the music of course)
3. Professional Promo Photos - All bloggers will want a photo to go along with their features that include your music.
4. A Niche to Conquer - Identifying a nich demographic to target is a critical component to any successful digital publicity campaign.
5. A Social Media Presence - Don't underestimate the importance of a social media presence to a digital publicity campaign.
In the next five posts, I will break down each topic in detail. Make sure you catch up on the previous 17 days before moving forward by reading my previous posts. If you're sharing the knowledge on social media, use the hashtags #ADD and #JCouturePR. You can also follow me on social media, @JCouturePR.
This is the "Artist Development Dedication" 25 Day Brand Challenge brought to you by Joy A. Young, CEO of J.Couture Productions, L.L.C.
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