Day 17 - The digital public relations campaign will help get your message across by reaching new fans, increasing online influence, and creating new content that can be used to build strength of existing fan base through social media. If your budget is little to nothing, I would advise allocating some funds to put towards a PR digital campaign. Start a fundraiser, gather support, because this piece is as essential as the music. You are ready for this type of campaign when you have a finished project, a single selected, graphics and a video to support the release and a strategic marketing campaign. When you have everything we've previously talked about, you are ready to hire a publicist to develop your digital campaign. This will give you brand leverage. In Day 18, we will discuss the essentials needed for this.
#ADD to your brand! #JCouturePR
- Joy A. Young, CEO of J.Couture Productions, L.L.C.
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